About Sun Art Retail Group Limited
Sun Art is a leading retailer with hypermarket and omni-channel e-commerce businesses in China. Sun Art operates its business with hypermarkets, superstores and membership stores under RT-Mart, RT-Super and M-Club. As of 30 September 2024, Sun Art had a total of 466 hypermarkets, 30 superstores and six membership stores in China with a total gross floor area (“GFA”) of approximately 13.49 million square meters, covering 206 cities across 29 provinces, autonomous regions and municipalities. The Group has always been committed to high quality-to-price ratio and the customer value of health and pleasure by providing high-quality shopping experience for customers with fresh and inexpensive commodities, comfortable and convenient environment, as well as lump-sum buying. The Group aims to become life service centers, a good neighbor of communities and a trustworthy shopping representative of customers.
As of 31 March 2021, Taobao China Holding Limited (“Taobao China”) directly or indirectly holds 78.70% of the issued share capital of Sun Art Retail Group Limited (the “Group”) and therefore has become the ultimate controlling shareholder of the Group.
Sun Art has integrated online and offline professional capabilities, explored new retail development opportunities in China's retail industry, so as to become a leader in digital transformation of physical retail and a benchmarking enterprise for New Retail.
Business Performance
Return to price competitiveness and product power
The Group has actively reshaped its price competitiveness, and accelerated the adjustment of product selection with different price quartiles, and strengthening bastion products. The Group recently launched the “Super Saver” series (「超省」系列). It was developed specifically by the private label team to meet customers’ needs while benchmarking competitors’ lowest-priced products in each category. In addition, the Group also introduced more than 1,100 SKUs across several series such as "Must-Buy" (「必買」系列), "Bonus Pack" (「加量不加價」系列), and "Every Day Low Price" (「天天便宜」系列) to establish a reputation for low prices and shape customer pricing perceptions. The Group also focused on developing more series of products with sales exceeding one hundred million.
The Group focused on offline traffic growth. With the Group’s steady implementation of its low-price and product strategies in the first half of the fiscal year contributed to the gradually stabilised offline traffic of comparable stores, stable ticket size, and a slight increase in average number of items purchased per order.
Through continuous optimisation of product structure and improvements in price competitiveness within its B2C online business, the increase in average number of items purchased per order led to a high single-digit growth in ticket size. The Group also actively developed new online channels, achieving a mid-single-digit growth in the same store sales of B2C online business during the first half of the fiscal year.
RT-Super
During the reporting period, RT-Super ("Superstore”) operated 30 stores across Shanghai, Jiangsu, Anhui, Zhejiang, Shandong, Jilin, Hubei, Gansu, Sichuan, and Guangdong. Leveraging product resources and improving operational standardisation in hypermarkets, the performance of superstores significantly improved, resulting in a mid-to-high-single-digit SSSG and the feasible business model.
RT-Super utilised the supply chain resources of hypermarkes and selected products from their product pool, with SKUs ranging from 5,000 to approximately 8,000 to cover RT-Super sales areas from 1,500 square meters to over 3,000 square meters respectively. RT-Super introduced a series of products such as “Super Saver”, “Every Day Low Price ", "Bonus Pack" and "Must-Buy" offering more than a thousand long-term low-price products. Additionally, RT-Super actively developed "Community Canteen" to provide affordable fast food for community residents, which has become a key business feature.
RT-Super has adopted ultimate efficiency as its core strategy and has achieved standardisation in store expansion, products, labor and operation. RT-Super will become a significant driving force for the Group’s future expansion, and presents an opportunity for the Group to return to top-tier cities. Its proactive and rapid expansion will serve as the second growth curve for Sun Art Retail.
M-Club
During the reporting period, the Group has opened six membership stores in Yangzhou, Changzhou, Nanjing, Changshu, Jiaxing and Wuxi. The Jiangyin store is also opened in November 2024. The total number of M-Club members has exceeded 360,000.
M-Club offers over 4,000 SKUs from nearly 30 countries and regions, launching more than 200 new products each month. The private label products contributed over 30% of total sales. M-Club has recently launched "Global Buy" service, covering approximately 600 SKUs in categories such as beauty and skincare, personal care, baby care, and health supplements. Members can place orders online with shipments dispatch directly from cross-border warehouses to all regions of the country. M-Club also provided home delivery service with the fastest delivery within one hour. There remains potential for increasing the proportion of online orders. Half-day delivery is now available in Yangzhou and Changzhou. M-Club always adheres to "Member Value Comes First", and endeavors to become a membership store that better understands Chinese consumers.
